It has been almost five years since the Texas Legislature enacted an anti-botnet law, Texas Business & Commerce Code § 324.055, to combat botnets on the Internet. But as of the date of this writing, there are no reported Texas cases interpreting the law, and botnets continue to be as big an online scourge as ever.
For affiliate marketers, the mobile channel promises to engage consumers like never before. With a wide variety of ad units, tracking and targeting technologies, and network marketing models, mobile has the potential to dramatically extend advertisers’ reach and improve ad-spend ROI. However, this opportunity comes with its share of legal risk, especially when working with large mobile ad networks. This article highlights some of the key negotiation points in mobile ad network agreements and provides some tips for minimizing legal risk.
On February 11, 2015, a federal district court in California issued an important ruling on the patent eligibility of certain business processes underlying virtually every online affiliate network.
The flood of news stories on the data-collection and online behavioral advertising (“OBA”) practices of search engines, mobile apps, brand advertisers, and social networks is giving many people a distinct feeling: “the creeps.”