On January 31, 2020, the International Trade Association’s Privacy Shield Team issued guidance concerning changes to Privacy Shield Framework in the wake of the United Kingdom’s exit from the European Union. For those wondering how Brexit will impact cross-border data transfers, here are a couple items to note.
Partner Reid Wittliff recently taught two classes focused on technology law. On April 5, Reid taught an eDiscovery and Digital Forensics lecture to the University of Texas School of Law Technology in Litigation class. The presentation focused on the effective use of discovery to obtain digital evidence and the process digital forensics examiners use to identify, capture, preserver and present digital evidence in litigation.
The flood of news stories on the data-collection and online behavioral advertising (“OBA”) practices of search engines, mobile apps, brand advertisers, and social networks is giving many people a distinct feeling: “the creeps.”
It has been almost five years since the Texas Legislature enacted an anti-botnet law, Texas Business & Commerce Code § 324.055, to combat botnets on the Internet. But as of the date of this writing, there are no reported Texas cases interpreting the law, and botnets continue to be as big an online scourge as ever.
For affiliate marketers, the mobile channel promises to engage consumers like never before. With a wide variety of ad units, tracking and targeting technologies, and network marketing models, mobile has the potential to dramatically extend advertisers’ reach and improve ad-spend ROI. However, this opportunity comes with its share of legal risk, especially when working with large mobile ad networks. This article highlights some of the key negotiation points in mobile ad network agreements and provides some tips for minimizing legal risk.