Key Issues in Mobile Ad Network Agreements

For affiliate marketers, the mobile channel promises to engage consumers like never before. With a wide variety of ad units, tracking and targeting technologies, and network marketing models, mobile has the potential to dramatically extend advertisers’ reach and improve ad-spend ROI. However, this opportunity comes with its share of legal risk, especially when working with large mobile ad networks. This article highlights some of the key negotiation points in mobile ad network agreements and provides some tips for minimizing legal risk.