Technology, Digital Media & Privacy

Technology, Digital Media & Privacy

With decades of experience spanning dozens of business verticals—from cutting-edge advertising technology platforms to comprehensive Software as a Service (SaaS) solutions—Wittliff Cutter is uniquely positioned to help its clients navigate the legal and regulatory intricacies of the digital age. Our practice is built on the foundation of providing practical legal solutions that align with our clients’ business goals. In a constantly shifting business environment, we emphasize agility and foresight, ensuring our clients not only meet current legal requirements but are also prepared for future developments.

For companies doing business online, legal issues relating to digital media, technology, and privacy are often core business concerns. In the field of online advertising, for example, where interactive ads, mobile apps, and social networks offer opportunities for unprecedented scale and user engagement, companies must use technology to obtain their business objectives while ensuring compliance with marketing rules and the proper collection and use of consumer information. Online businesses must also protect their digital assets and minimize their risks in an interconnected environment where legal and regulatory liability can arise from a variety of sources.

To help our clients achieve these goals, Wittliff Cutter handles all forms of technology-related transactions, including licensing, development agreements, mergers and acquisitions, and joint ventures, ensuring clients’ technology endeavors and transactions are legally sound. We frequently draft and negotiate software licenses, mobile app and video game development agreements, content licensing and distribution agreements, SaaS agreements, hosting/co-location agreements, data center management service agreements, web development agreements, End User License Agreements (EULAs), Acceptable Use Policies (AUPs), community guidelines, mobile and desktop privacy policies, website Terms of Use (ToU), DMCA policies, program membership agreements, data security policies, and security breach notification plans. Wittliff Cutter also helps companies conduct privacy audits, website risk assessments, Data Privacy Framework certification, and mobile app review for regulatory compliance purposes.