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Recent Supreme Court Case Benefits Affiliate Marketing Industry in Patent Infringement Lawsuit

by Slade Cutter | Feb 16, 2015 | Intellectual Property

On February 11, 2015, a federal district court in California issued an important ruling on the patent eligibility of certain business processes underlying virtually every online affiliate network.

7 “Creep Factors” of Online Behavioral Advertising

by Slade Cutter | Feb 2, 2015 | Technology

The flood of news stories on the data-collection and online behavioral advertising (“OBA”) practices of search engines, mobile apps, brand advertisers, and social networks is giving many people a distinct feeling: “the creeps.”

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